Soda Club Demographics

SODA-CLUB’S CUSTOMER PROFILE
Soda-Club has found success in a variety of consumer segments, and is therefore suitable for a variety of affiliates. Our most successful users will likely be those consumers who are:

Large families
Sugar/carb-conscious (e.g. dieters, diabetics)
Seltzer fans (e.g. people of recent European or Jewish descent)
People for whom space is at a premium (eg. college students, apartment dwellers, RVers, boaters)
Energy drink fans (for our Energy Drink sodamix)
Upscale homes who consume imported sparkling water (for our Penguin machine)

Almost everyone drinks soda or seltzer/sparkling water. Even upscale households, who tend to index lower on in-home soda, tend to index much higher on sparkling water, seltzer and cocktail mixers such as Ginger Ale and Tonic.

Soda-Club’s compactness, mobility and space-saving convenience make it an attractive appliance for boats, RVs, second homes…even college dorm rooms.

In short, Soda-Club offers a single appliance solution that provides beverages catering to every taste palate in the household.

Demographic results from a recent customer survey: